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Urban Company IPO GMP Rises 37% ahead of listing

Takendra Verma
Last updated: 10/09/2025 5:19 PM
Takendra Verma
Published: 10/09/2025
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The Initial Public Offering (IPO) of Urban Company, an app-based platform for beauty and home services, is open for subscription from September 10 to September 12.

Contents
IPO Details and Grey Market Premium (GMP)Use of Funds and Business Expansion

The price band has been set at ₹98 to ₹103 per share.

So far, the IPO has received strong demand and has been subscribed 2.34 times overall. Here’s the response from different investor categories:

Retail investors: Subscribed 5.91 times

Non-Institutional Investors (NII): Subscribed 2.86 times

Employees: Subscribed 5.54 times

This clearly shows a very strong response, especially from retail investors and employees.

IPO Details and Grey Market Premium (GMP)

Urban Company, headquartered in Gurugram, plans to raise ₹472 crore through fresh shares. At the same time, existing investors will sell shares worth about ₹1,428 crore via an Offer for Sale (OFS).

Key OFS participants include Excel India, Elevation Capital, Bessemer India Capital Holdings II Limited, Internet Fund V Private Limited, and VYC11 Limited.

The Grey Market Premium (GMP) of the IPO is rising steadily. Currently, it is up by 37%, which means the listing price could be nearly 37% higher than the upper end of the price band. The current GMP is at a premium of ₹38.5 per share.

Use of Funds and Business Expansion

The fresh capital raised will be used for:

Technology development

Cloud infrastructure

Office lease payments

Marketing and general corporate purposes

Urban Company is a technology-driven online marketplace focused on quality beauty and home services.

Beyond India, it also operates in UAE, Singapore, and Saudi Arabia, showing its growing international footprint.

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