AU Small Finance Bank (AU SFB), the largest small finance bank in India, has launched a new premium banking program called AU Eternity.
This program is designed to meet the financial needs of India’s growing affluent class. It has been created in partnership with Mastercard to offer exclusive convenience and customized solutions to high-income individuals.
Tailored for the Affluent Class
To create AU Eternity, AU SFB studied the financial and lifestyle preferences of wealthy individuals. This research helped design a banking program that suits the needs of India’s affluent class.
With Mastercard’s global expertise, AU Eternity provides enhanced lifestyle experiences and personalized payment solutions.
Exclusive Benefits for Members
AU Eternity is a step up from AU SFB’s existing premium programs, such as AU IV and AU Royale. It goes beyond basic banking by offering exclusive lifestyle privileges. Some of the benefits include:
1) Marriott Experience Certificate
2) Movie tickets on BookMyShow
3) Golf lessons
5) Easy Diner membership
6) Amazon Prime membership
Members also receive advanced banking services, including dedicated relationship managers and personalized financial planning.
Benefits of AU Eternity Debit Card
AU Eternity Debit Cardholders can enjoy several special privileges through its partnership with Mastercard. These include:
1) Access to international airport lounges
2) Enhanced dining experiences
3) Travel benefits
4) An industry-first airport dining experience, where cardholders can choose from popular airport outlets
The card also allows users to manage both family and business accounts, access free banking services, and benefit from cross-currency facilities.
Growth in India’s Affluent Market
AU SFB’s Executive Director, Uttam Tibrewal, highlighted that India’s affluent segment is growing rapidly, with projections of reaching 1.65 million by 2027.
This group is increasingly seeking luxury experiences, especially in travel and hospitality. AU Eternity meets these demands by offering a blend of financial growth and luxurious lifestyle benefits.
Mastercard’s Role in Enhancing the Experience
Gautam Agarwal, Division President of Mastercard South Asia, explained that India’s affluent consumers are seeking personalized financial solutions that go beyond wealth management.
They also want access to exclusive experiences such as fine dining and adventure travel.
Mastercard’s partnership with AU SFB helps bring together travel, lifestyle, and financial benefits in one comprehensive offering for India’s dynamic affluent class.
